Many plastic surgeons have trademarked or branded their neck lift techniques, but in reality these names are just for marketing. The best neck lift surgeons tailor each surgery to the specific needs of each patient without any specific branded name. One neck lift is not necessarily better than another. Be cautious when speaking to a branded or trademarked cosmetic surgeon. Keep in mind that safe and reliable neck lift techniques are used by the entire community of plastic surgeons and are not associated with trademarked or branded names.