Many plastic surgeons have trademarked or branded their facelift techniques, but in reality these names are just for marketing. The best facelift surgeons tailor each surgery to the specific needs of each patient without any specific branded name. One facelift is not necessarily better than another. Be cautious when speaking to a branded or trademarked cosmetic surgeon. Keep in mind that safe and reliable facelift techniques are used by the entire community of plastic surgeons and are not associated with trademarked or branded names.