Is the “XYZ” facelift procedure worth it?

No other aspect of facial cosmetic surgery has received more marketing terms than the facelift. Many plastic surgeons have trademarked or branded their facelift techniques, but in reality these names are only for marketing.

The best facelift surgeons tailor each surgery to the specific needs of each patient without any specific branded name. One facelift surgery is not necessarily better than another. Be cautious when speaking to a branded or trademarked cosmetic surgeon. Keep in mind that safe and reliable facelift surgery techniques are used by the entire community of plastic surgeons and are not associated with trademarked or branded names.

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